Head of Growth Marketing
The Upright Project
Marketing & Communications, Sales & Business Development
Helsinki, Finland
Posted on Nov 9, 2025
Are you the growth marketing mastermind we’re looking for, ready to drive and shape Upright’s growth engine? Upright is a rapidly growing impact data company on a mission to make it financially more attractive to run a net positive company than a net negative one. Since 2017, we’ve been committed to delivering science-backed, credible data on companies’ real-world impacts, trusted by 1,000+ companies and investors like Nasdaq, Swarovski, Orkla, and Pictet to make better decisions.
In 2025, Upright is demonstrating what the AI transformation looks like in sustainability:
We’ve just launched the sustainability data market’s first-ever self-serve SaaS product, enabling anyone to assess a company’s science-based impact, and the big early traction shows we’re solving a real need. Now we’re looking for a marketer who wants to shape what product-led growth looks like in this space from the start – while also scaling our enterprise business with C-suite leaders at some of the world’s most influential companies.
You've built growth before; now let’s raise the bar. If you’re ready to drive the growth story of a mission-driven company with high commercial potential, we’d love to hear from you!
YOUR RESPONSIBILITIES:
- Owning and executing Upright’s growth marketing strategy end-to-end, working closely with marketing and comms colleagues, product, and sales.
- Running AI-driven growth experiments and maintaining a strong test-and-learn mindset, continually exploring new automations, tools, and content formats.
- Owning the performance analytics foundation and making sure marketing choices are guided by clear, reliable data.
- Depending on your background, you may also own HubSpot, making sure our marketing automation and CRM work smoothly and our data is clean and useful.
SIGNS OF BEING A GREAT MATCH FOR THIS ROLE INCLUDE:
- Proven experience in building growth through marketing, ideally in SaaS or tech, or other high-growth environments (B2B/B2C).
- Data-driven approach with strong analytical skills to optimize campaigns and content
- Strong autonomy and multitasking skills, with the ability to own and execute growth initiatives
- Attention to detail and quality across all marketing materials, with excellent written and verbal communication in English
- Agile, forward-thinking mindset, adaptable to the fast-evolving digital marketing landscape
WHAT WE OFFER:
- A chance to join a quickly growing and highly ambitious impact SaaS company with a mission that matters and where marketing is seen as a strategic core function, not support
- A highly collaborative environment, working closely with leadership, product development, sales, and comms
- Exciting professional growth opportunities to shape the future of marketing and drive major impact at Upright
- The opportunity to develop a deep understanding of the impact data market, combining vast datasets and utilizing the latest AI-based tools
- A flexible and dynamic work culture, with room for experimentation and ownership
- Competitive compensation, including stock options and a comprehensive healthcare package
Location: Helsinki, Finland.
Deadline: Candidates will be reviewed on a continuous basis, and the role will be filled as soon as the right person is found.
Read more about us from our Careers website!
If you have any specific questions about the role, you can contact us via email at recruiting@uprightproject.com.