We're looking for a Marketing Lead to scale our strong consumer-facing brand LEKKA and drive awareness and growth.

You have solid marketing experience with consumer brands and want more than just running campaigns? You want to strategically build a mission-driven brand and drive measurable growth? This is your chance to develop marketing strategies where creative differentiation meets real business impact.

You define and execute marketing strategies that clearly differentiate LEKKA in the market, leading brand and trade marketing with a strong focus on impact and ROI. You own the brand portfolio, lead a high-performing marketing team, and collaborate closely with internal and external stakeholders. Through data-driven decision-making, sharp market insights, and disciplined budget management, you ensure that LEKKA reaches, attracts, and converts consumers—ultimately driving revenue growth, rotation and margin expansion.

Key responsibilities

• Brand Strategy & Identity: Develop and implement a comprehensive brand strategy that strengthens LEKKA's identity. Ensure consistent, relevant brand messaging and a cohesive visual identity across all channels to drive brand awareness, penetration, and long-term brand equity.

• Brand & Trade Marketing Planning: Plan, lead, and execute brand and trade marketing initiatives that drive customer acquisition, engagement, and retention. Ensure all marketing activities are tightly aligned with commercial objectives and the overall business strategy.

• Campaign Development & Execution: Oversee the end-to-end planning and execution of integrated marketing campaigns across digital, retail, social, and event channels. Ensure campaigns are aligned with brand values and deliver measurable business impact. Maintain a strong focus on social media (content, paid, influencer marketing) and retail media, developing high-impact creatives that maximize reach, impressions, engagement, and community growth.

• Market Analysis & Consumer Insights: Conduct in-depth market and competitive analysis to identify trends, consumer insights, and growth opportunities. Translate insights into actionable strategies to continuously optimize campaign performance and brand relevance.

• Team Leadership & Stakeholder Collaboration: Lead and develop a high-performing marketing team (2 people), fostering a culture of creativity, ownership, and executional excellence. Collaborate closely with cross-functional teams and external partners to ensure alignment and flawless execution.

• Budget Management & Performance Reporting: Own and manage the marketing budget with a strong ROI mindset. Track spend and performance, analyze key KPIs, and translate results into clear reporting and recommendations to guide future investment and sustainable growth.

What you bring

• Professional Experience: 8+ years marketing experience with consumer brands, ideally from FMCG, food, or retail. Proven track record building and scaling brands. Experience in team leadership (2+ people).

• Education: Bachelor's or Master's degree in Marketing, Communications, Business Administration, or similar.

• Marketing Skills: Deep understanding of mainstream consumer brands, retail and communities. Strong expertise in brand marketing, trade marketing, social media (content, paid, influencer) and retail media. Trend-aware with a strong personal interest in food, vegan products, and sustainability.

• Analytical Mindset: Strong KPI mindset with insight-driven decision-making. You can strategically allocate limited budgets to maximize impact and ROI. You track performance and derive clear action recommendations.

• Leadership Skills: Proven ability to lead and develop high-performing teams. You foster creativity, ownership, and executional excellence.

• Working Style: Highly creative, bold, and willing to challenge conventions. Fast-moving, adaptable, and comfortable in dynamic environments. Hands-on, self-driven, and execution-focused.

• Languages: Native German. Fluent English, written and verbal.

What you get

Competitive salary, 25 days vacation, modern equipment (MacBook, monitors), Urban Sports Club membership and Dance e-bike leasing. You'll report directly to executive management and have real scope to build a strong consumer brand with impact.

Why apply now

• Scale-up Phase: We're growing fast across DACH. You'll be there from the start in a transformative company with serious momentum.

• Top-Tier Investors: We've got world-class VCs and angels backing us who share our vision and fully believe in what we're doing.

• Timing: The food industry is facing a transformation. Be part of creating products that millions of people love—and that make switching from animal meat easy.

Diversity & Equal Opportunity

What matters most to us are shared values and belief in our mission. We welcome applications from all qualified people—regardless of age, background, religion, gender, sexual orientation, or marital status.

Our Work Environment

Our international team thrives on collaboration. We believe in the power of face-to-face communication to move fast and work effectively. Right now, we're primarily at our Berlin location to strengthen our team spirit and culture, with the option to work remotely when it makes sense.

Ready to go?

Apply now! We can't wait to hear from you!

Global protein consumption is skyrocketing—especially meat. And that’s creating massive challenges for health, climate, and animal welfare. At Project Eaden, we’re tackling this head-on with our patented fiber spinning technology: plant-based meat with authentic texture and taste. Our LEKKA products are already in millions of homes across Germany, Austria, and Switzerland.